Webinar Recording: Tips For Effective Employee Emails

This week HelloWallet’s Principal Scientist Steve Wendel gave a presentation focusing on email communications with employees. In this talk Steve covered:

  • What research says about email communications
  • How to design effective emails
  • What parts of an email have the most impact on open and click rates

You can view the presentation or download the slides below. If you have any questions be sure to drop them into the comments and Steve will get back to you. Enjoy, and we hope to see you at our next webinar.

To download the slides from the presentation click here»

Stephen is a behavioral scientist who studies financial behavior and how digital products can help individuals manage their money more effectively. He serves as Head of Behavioral Science at Morningstar (HelloWallet’s parent company), where he leads a team of behavioral scientists and practitioners to conduct original research on saving and investment behavior.

Stephen has authored two books on applied behavioral science, Designing for Behavior Change and Improving Employee Benefits, and founded the non-profit Action Design Network, educating the public on how to apply behavioral research to product development with monthly events in seven cities.

Stephen holds a BA from U.C. Berkeley, a Master’s from Johns Hopkins-SAIS, and a PhD from the University of Maryland, where he analyzed the dynamics of behavioral change over time. He has two wonderful kids, who don’t care about behavioral science at all.

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