Webinar Recording: The Science of Habits with Nir Eyal

In an age of ever-increasing distractions, habits are important for making businesses, workplaces, and benefit programs successful. Think of the products and technologies that you use everyday – what characteristics keep you coming back for more? How exactly do you get “hooked”?

In this webinar recording, you will hear from bestselling author of “Hooked: How to Build Habit-Forming Products”, about the science of habits. You’ll discover how companies create products and services that people love. You’ll be able to leverage these learnings in your HR programs and communications and as you evaluate vendor partners and new technologies.

What You Will Learn:

  • The science behind habit formation
  • What components are needed to change employee behavior
  • How the “hook” framework increases engagement


To view the slides from the presentation click here »

Lee manages HelloWallet’s digital marketing. Most of his time is spent creating content and digital marketing campaigns, moderating this blog, and maintaining HelloWallet’s digital presence.

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