Sarah Newcomb

Behavioral Scientist

Sarah Newcomb leads behavioral research for Morningstar’s HelloWallet unit, where she works to integrate behavioral science into digital financial management applications. Prior to joining HelloWallet, Sarah conducted her doctoral research at the University of Maine, with an emphasis on psychological barriers to sound financial management. Sarah aims to bridge the gap between academics and the ‘real world’ by translating scholarly research into practical tools and messages that empower people to build better financial habits and a healthier relationship with money.

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